The third trend of beverage packaging in the hotte

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Three trends of world beverage packaging


the environmental laws of European countries are quite different, which makes western European beverage producers with interconnected borders face challenges. Recycled PET and glass bottles are very popular in Western European countries that pay attention to environmental protection; Parts of Eastern Europe also use such packaging on the grounds of cost saving. However, the former Soviet Union failed to adopt recycled products due to poor internal construction

one of the most interesting trends, but Longmei and pingkuang can't wait to form in the UK. That is, breweries use gadgets on packaging. This gadget originated in 1991 and is expected to be popular all over the world. Brewers deliberately attach a small device that will release gas to the beer can. When the beer is opened and poured into the glass, a layer of foam will appear on the glass. At present, all brewers in the UK have launched this product, which has accounted for 13% of the take away malt liquor market in the UK (containing more alcohol than ordinary beer)

North America

beverage manufacturers in North America also take into account the impact of product packaging on the environment. Although they are not limited by relevant laws, they hope that their products will be accepted by environmentally friendly consumer amplifiers. In addition, manufacturers also regard convenience as an important factor in packaging, even if it makes the cost rise

packaging also began to increase its market share, and the size of its packaging continued to change 5 Experiment start: click the experiment start button to change, which is partly due to the success of United stores and super large shopping centers

Latin America

in recent years, Mexico is accelerating the improvement of the packaging of consumer goods in order to meet the requirements of the North American Free Trade Agreement and hope that its goods can enter the international market. However, since the sharp depreciation of the Mexican currency in january1994, resulting in the relative increase in equipment costs, the huge growth potential in packaging has gradually slowed down

on the other hand, the purchasing power of consumers in Latin America has increased, prompting manufacturers to abandon recyclable glass bottles and switch to disposable containers. Among them, the use of single use PET bottles is increasing, partly because Latin American manufacturers usually choose their own production processes, and PET blow molding is very cost-effective. With the reduction in the use of non recycled windows, iron cans and aluminum cans have also increased their market share respectively

among Latin American countries, the beverage market in Argentina has the fastest growth. It has increased by 116% since 1990 and 1994. It is expected that the growth will continue to be strong in the future. In addition, Peru and Chile are sure to have great errors in the operation. The growth rate of the beverage market in Brazil and Chile will also remain high. These countries are expected to have a growth rate of 49% or more from 1995 to 2000


Japan is a typical mature beverage market. The beverage manufacturers in this country not only pay attention to the impact of packaging materials on the environment, but also pay attention to the image of packaging design. Due to the high cost of labor and materials, Japan is paying close attention to how to improve the automation of production lines and reduce resource costs

however, most markets in Asia are still in the development stage. Many manufacturers are eyeing the Chinese market with a population of 1.2 billion. China Trade Review estimates that 80% of China's beverage market is monopolized by local beverage manufacturers, and Chinese consumers buy only 13 drinks per year on average. In China's beverage market, glass bottle packaging is still popular, and pet and aluminum cans are becoming more and more popular

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